Define the brand brief once
ChatGPT 4 minSpend four minutes here and reuse it every week. Give ChatGPT your audience, tone, visual style and the things you never want to sound like. Save the result as a saved prompt or custom instruction so future weeks start from the same voice rather than drifting.
Create a reusable social brand brief for [BUSINESS]. Inputs: what we sell [X], who buys it [Y], what makes us different [Z], our three brand colours [HEX], our tone in three words [A, B, C], and three accounts whose style we admire. Return: 1. A voice guide: 5 rules, with a do and don't example for each 2. Five recurring content pillars we can post about indefinitely 3. Ten phrases we should never use 4. A visual style description in one paragraph, usable as the base of every image prompt Keep it concrete enough that a stranger could write in our voice from it.
A reusable brief with five voice rules, five content pillars, a banned-phrase list, and a visual style paragraph you will paste into every image prompt.